What are the differentiated approach that you have, your competitive strength and any areas that you think there are rooms to change or improve that you foresee how the landscape will evolve as compared to China and in the region, and how Lazada will position that? And how do we better help merchants to sustain the relationship longer with customers? We have delivered another strong quarter. And merchants also loves to interact with customers via our social network. Non-GAAP net income attributable to shareholders increased by 12% to RMB25 billion.Now let's look at the physical 2020 full-year results. [Foreign Speech] Sure. We are closely monitoring the latest shift in US government policies towards Chinese companies, which is in a very fluid situation. We believe the pandemic will further accelerate digital transformation of enterprises. Any forward-looking statements that we make on this call are based on assumptions as of today and we do not undertake any obligation to update these statements except as required under applicable law.Please know that certain financial measures that we use on this call, such as adjusted EBITDA, adjusted EBITDA margin, adjusted EBITA, adjusted EBITA margin, marketplace-based core commerce adjusted EBITA, non-GAAP net income, non-GAAP diluted earnings per share, or ADS, and free cash flow are expressed on a non-GAAP basis.Our GAAP results and reconciliations of GAAP to non-GAAP measures can be found in our earnings press release. So the China market is still at a very early stage and we expect based on what we’ve seen of our customers as well as observing the whole market growth, the China market is going to be a much faster-growing market in cloud than the US market. So I would like to talk about our outlook, but before that I want to address the recent bill passed by the U.S. Senate called The Holding Foreign Companies Accountable Act. If you were to talk about the biggest structural changes, do you think that will occur to your business or to the digital economy because of the COVID-19 crisis, what would you say they are, you highlighted increased shopping for groceries online, but including that other things just step back, what do you think you're going to be the biggest structural changes, permanent changes in the way that consumers around the world interact digitally because of this crisis. Thank you. So our average revenue per customer continued to improve and other cost services across are growing very well.So for DME and innovation initiatives, one thing worth to mention about is that our online gaming business, which was developed from acquired businesses has been growing well. [Foreign Speech] Cloud is a fast-growing business. Final question comes from the line of Mark Mahaney from RBC. [Operator Instructions]. Commission revenue growth was primarily driven by solid 77% growth in Tmall Physical Goods paid GMV. In the case of any discrepancy, our management’s statement in the original language will prevail. And I think when we look at our Lazada’s operation, we are — we expect to build a more tech-driven, AI-driven sustainable business.
Our next question comes from the line of Thomas Chong from Jefferies. More than 60% of Freshippo’s GMV came from online and the stores, which have been in operation for more than one year enjoyed double-digit same-store growth.Tmall Supermarket’s half-day delivery services, which leveraged Sun Art’s store-based inventories gained widespread popularity among consumers and helped Sun Art increase consumer reach and create incremental sales. Neither the information nor any opinion expressed in this transcript constitutes a solicitation of the purchase or sale of securities or commodities. I just like to add a couple of points on top of Daniel's already very clear answer. We are seeing signs of recovery in certain major markets starting in April, but there are still uncertainties ahead.Revenue from our local consumer services business decreased by 8% year-on-year in the past quarter due to the impact of COVID-19.
Let's conquer your financial goals together...faster. So the guidance we give basically reflects the assumption that we believe to be reasonable today.So Daniel talked about the recovery seed of each of our businesses and particularly for like China retail local service and international business etc. Despite the uncertainties in the macroeconomic and the geopolitical environment. With the virus spread under control in China, these restrictions started to ease in early March and this led to a recovery of supply chain and logistic delivery capacity. So can you speak to us about your strategy going forward for the lower-tier cities?Thank you and I will take that question. These impacts including cancellation of some orders as a result of logistic disruptions in February, weakness in apparel categories, our waiver of annual service fees for the first half of 2020 as part of our support to merchant customers.In the national retail revenue grew 8% to RMB5.4 billion. And to talk about either subsidy or preferential rates, I think our operational philosophy is that we're not a believer of just burning money to grow the GMV, we believe that whatever investment we make it should be supporting the sustainable growth rather than just burn and blow away the dollars.So if you look at our profitability, this year, we're talking about somewhere over RMB140 billion and we have like $50 billion cash on our accounts. I think on top of the new category penetration like the food and groceries, I think the other very important change is education and the customers who are not, I mean, a very, I mean experienced internal user or online shopper before COVID-19. I think this is our big advantage and we — after our transport — after Lazada’s business transformation, we are also — actually, we are today gaining the benefit from this, I mean, technology implementation.And second, I think, we — as part of Alibaba’s operation, we have a big advantage to supply the Southeast Asian market with the goods from China and from other countries. So we do see this change in the lifestyle of many, many people.And the second thing is not about consumption, it's about the change in the way of working and change in the way of education. I’m delighted to have the opportunity to ask a question. This includes personalizing content and advertising. With us are Daniel Zhang, Executive Chairman and CEO; Joe Tsai, Executive Vice Chairman; Maggie Wu, Chief Financial Officer.This call is also being webcast from our IR section of the corporate website.